Data that speaks
AAMC is the recognized leader in academic medicine, known for its breadth of expertise, advocacy, and stellar service to senior leaders. AAMC needed to reinvent its digital presence across a landscape of 20+ sites, using a mobile friendly approach. I was brought in to create the style, visualization, and brand guide for AAMC's data-heavy Careers In Medicine platform, which warehouses AAMC's deep understanding of the medical profession and helps students make important career decisions. By adopting a visualization-first strategy we were able to transform AAMC's data trove into an accessible and beautiful presence that is both brand-forward and insightful.
