Teamwork is more than a principle—it’s an intention.
JPMorgan brought Digital Innovation and Experience Design together into a single, unified organization. The team spans the full scope of product design—delivery, research, systems, and insight—aligned under one structure. A family of marks reflects this model: distinct in focus, unified in form. Each domain operates independently, while remaining connected through shared systems and language. Work moves fluidly across the organization, enabling clarity, speed, and cohesion. I created a family of logos to demonstrate our deep expertise and strength as a team.
