The Information Age
Grow Up Great is a $350 million initiative founded by PNC that provides advocacy, volunteerism and grants to support early childhood education in low-income communities. For the 10th anniversary of the program we created the Information Age, a campaign built on the insight that parents are a childs first search engine and that every question and every conversation helps kids grow, develop and succeed. The integrated campaign included TV, out-of-home, print, social content, banner ad's, video pre-rolls and radio.
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