The best experience, guaranteed.
Marriott is a brand known for it's commitment to hospitality and customer value. But how to leverage that affinity in a world where middle men have turned hotel rooms into just another commodity. With Book Right we created a pathway for Marriott to own the real benefits of booking with marriott.com and show how booking could evolve through digital advertising, social media and mobile. Our first step was creating a mark and manifesto to work across marriott's brands. Our second step is to demonstrate how booking can evolve. Marriott has adopted Book Right mark and manifesto and is slowly integrating the message into Marriott.com, a major profit center for the company.
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